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GDD Data Models - Business Information Entity details

Click here to open the GDD report for package : Marketing_Information_Module

urn:gs1:gdd:bie:MarketingInformation
Name : MarketingInformation
Subtype CLASS
Type Name :
Definition : Information on a trade item meant to convey features and benefits.
Facets
Version :
Cardinality :
Used In : Show all
Links :


Attributes/Associations for class : MarketingInformation

DetailsResource Sub Type CodeAttribute Role NameType NameCardinality
show ATTRIBUTE tradeItemFeatureBenefit FormattedDescription250 0..*
show ATTRIBUTE tradeItemFeatureCodeReference Code 0..*
show ATTRIBUTE tradeItemIncludedAccessories Description1000 0..*
show ATTRIBUTE tradeItemMarketingMessage FormattedDescription4000 0..*
show ATTRIBUTE gradeCodeReference Code 0..*
show ATTRIBUTE couponFamilyCode string 0..*
show ATTRIBUTE specialItemCode SpecialItemCode 0..*
show ATTRIBUTE builtInProductType string 0..*
show ATTRIBUTE targetOccasionOrTheme Description500 0..*
show ATTRIBUTE educationalFocusDescription Description1000 0..*
show ATTRIBUTE designer Description200 0..*
show ATTRIBUTE shortTradeItemMarketingMessage FormattedDescription250 0..*
show ATTRIBUTE tradeItemKeyWords Description1000 0..*
show ATTRIBUTE necessaryTradeItemToUseDescription Description500 0..*
show ATTRIBUTE tradeItemTechnologyDescription Description1000 0..*
show ATTRIBUTE isImitationOrSubstitute NonBinaryLogicEnumeration 0..1
show ATTRIBUTE autographedBy string 0..*
show ATTRIBUTE isTradeItemConsideredCollectibleOrMemorabilia NonBinaryLogicEnumeration 0..1
show ATTRIBUTE usageColourDescription Description500 0..*
show ATTRIBUTE tradeItemIntroductionYear gYear 0..1
show ATTRIBUTE tastingNotes Description500 0..*
show ATTRIBUTE brandMarketingDescription FormattedDescription5000 0..*
show ATTRIBUTE tradeItemStory FormattedDescription5000 0..*
show ATTRIBUTE imitationOrSubstituteFor Description500 0..*
show ASSOCIATION illegalToAdvertiseTargetMarket TargetMarket 0..*
show ASSOCIATION ChannelSpecificMarketingInformation 0..*
show ASSOCIATION MarketingCampaign 0..*
show ASSOCIATION TargetConsumer 0..1
show ASSOCIATION Season 0..*
show ASSOCIATION BasicTasteInformation 0..*
show ASSOCIATION TradeItemCaseInformation 0..*
show ASSOCIATION avpList GS1_AttributeValuePairList 0..1